Posts Tagged ‘Nike’

Lace Up to Save Lives

In: General

27 Jul 2010

Following their very successful World Cup campaign, Write the Future, Nike is yet again aiming their efforts at soccer enthused fans. This time though, it’s to raise funds and awareness of the AIDS epidemic in Africa. 22 million people living in Africa are infected with this horrible disease and Nike is doing [...]

Write the Future

In: General

7 Jun 2010

Once again, Nike has outdone themselves in the world of social media. Their 3 minute video, “Write the Future“, broke the record for the largest audience in the first week of a campaign, coming in at a whopping 7.8 million. The previous record of 6.3 million was unsurprisingly held by Nike’s “Earl and Tiger” ad.
The [...]


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