
McDonald’s and Weight Watchers are teaming up to promote “Healthy” food options, Weight Watchers logos will begin to appear next to some items on McDonald’s menu.
Excuse me while laugh out loud.
Check it out right here.


Enough to make the common person dizzy. Not us!
In: Culture| General| Technology
By: Chris S.
The New York Times calls it “The latest online phenomenon connects you through webcams to a random, fathomless succession of strangers from across the globe.”. I’m calling it exactly what the title of this post says, a place that introduces thousands of bored and curious people to countless numbers of oddballs and perverts.Let this picture below serve as a microcosm of what you will eventually find on Chatroulette.

I visited Chatroulette for the first time yesterday with Sara Bekerman of Buzztxt, and was immediately intrigued how you are instantly sent anywhere across the world into another person’s living room, office, or god knows what. With a simple click of the “Next” button, conversation is cut and you are sent somewhere else.
It was after the 3rd person we connected to talk to that i realized Chatroullete may not be for everyone, or at least for the unprepared. Our chat window opened up to a screen showing a man in nothing more than his birthday suit, doing exactly what you would expect a naked man on camera over the internet would be doing. It was hilariously shocking to say the least.
Casey Neistat took a scientific, entertaining and very interesting approach to just what Chatroulette is, how it works, and who is on it. No big surprise that the overwhelming majority is male. Take a peak:
chat roulette from Casey Neistat on Vimeo.
In: Culture| General| Technology
By: Chris S.
About two months ago, I made a post proving that literally everyone and their grandmother tweets. Well, now man’s best friend can join the fun too. An iPhone App, slated to be released in Japan this summer translates your dog’s barks into “human” language, and it automatically tweets them to the world.

Dog owners are some of the most fanatic people known to man. I have about a dozen holiday cards this year alone from people proudly displaying their four-legged best bud in a wide array of costumes. Too bad it will be in Japanese and I still won’t know what my dog is talking about.
In: Culture| General| Technology
By: Chris S.
A report from Nielsen confirms what we already knew, users spend more time on Facebook than any other website. Beyond that, we now know that the average U.S. Internet user spends more time on Facebook than on Google, Yahoo, YouTube, Microsoft, Wikipedia and Amazon combined. Thats right, more than all of the other internet giants combined.
Facebook users are now averaging over 7 hours per month on that one site alone. I can think of a few people who are on for way longer than that.Here is a snapshot of the Nielsen data:

In: Marketing
By: Conversation
In: General
By: Chris S.
Apparently so. And it’s hard to disagree with John Heenan’s article on Mediapost this morning. The article stresses the fact that while digital advertising is extremely important and will continue to grow, no initiative should be digital only. Campaigns need a mix of both traditional and digital for strong success.
Here’s a rather cogent excerpt:
“A cool Web site can be an important part of a marketing strategy, just as a great retail experience or exemplary customer service can. An engaging app or clever widget is helpful to keep the brand front and center, but can’t stand on its own. The only thing missing is the customer. That’s where the new generation of advertising agencies has it all right. They know how to find and deliver customers on- and offline to experience and engage with all these new tools and techniques. And they know how to pre-qualify, retarget, follow up, and strategically move the customer down the path to success.
Agencies Can Improve
Can advertising agencies improve? Absolutely. Many have lagged behind the development of new technologies and techniques. Some cling to the past for fear of what the future has in store. In this post-recession era, there is a new generation of agency that straddles the digital divide bringing best practices of the past together with the most promising of today’s techniques.
The new-generation advertising agency provides greater value and more efficiency to marketers who may have brought on specialists from digital firms previously. Marketers are more likely to look for new agency partners with a comprehensive skill set to free up their time and resources for the other Ps.”
In: Marketing
By: Conversation
In: Culture| General| Technology
By: Chris S.
Focus has greated the most awesome graph that breaks down the current state of the internet. I can’t help but think it kind of looks like a Lite Brite, but this graph is pretty extensive and takes an excellent in-depth look at who is using the internet most, how they are using it and how much the amount of usage is increasing. My major takeaway from this graph: I want Japan’s broadband speed.
This blog is maintained by Conversation, a progressive integrated communications agency. It will give you insights into the current mixing bowl of culture, technology, and marketing with a sometimes left of center view.
In any event this blog is meant to spark, well, Conversation. So join in and tell us what you think!